Emails Need Great Copy, Too

By Sylvia LeRahl | Blog

May 20

There’s a difference between writing a quick email to a friend verifying what time you’ll be able to meet them for lunch and one that can determine how well your business is perceived. Email is one of the primary means of communication between a business and its customers, and you need to consider how yours are coming across. These tips will help you be much better at using emails with your business.

Do You Have a Mailing List Yet?

A mailing list is one of the most efficient means of mass communication. You can add multiple people to a mailing list and send out missives that would be relevant to more than a select few. You want to format these notifications so that the essence can be gathered through skimming. They should also have graphics and strong headers so that attention is grabbed quickly. Keep your subscribers updated regularly without bombarding them with constant posts that can start to grate. It should also be easy for people to unsubscribe from your mailing list if they wish to no longer receive updates.

Good Email Copy Can Increase Sales

You might think that email as a medium is inherently impersonal, so there’s no justification for being anything but robotic. However, you can convey warmth through email and become more appealing to your customers in the process. The best way to do this is through personalized emails. Personalized emails guarantee that customers will only see materials that relate to them, which in turn helps you target their specific interests, resulting in a higher conversion rate.

You Can Further Your Credibility

Your customers will have their doubts about how professional your business is if you’re sending out emails riddled with spelling and grammar errors. It doesn’t take much time at all to run a quality check, and it can do wonders for your credibility. Have a spelling and grammar checker running while you’re composing emails. Then, do your own inspection to catch errors that might have eluded the checker, such as issues with phrasing. It can help to read your email out loud to catch these instances. While emails alone won’t prove your credibility, they can definitely help to make your clients feel much better about choosing to do business with you.

You have a lot of emails to send, but your customers and clients have a lot to receive. You absolutely don’t want to let your emails come across as indifferent or unprofessional. Craft them with care and appreciation, and your customers will hopefully show the same consideration to you.

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