Category Archives for "Scoop.it"

Oct 31

The Hyper-Personalization of Content Marketing – Oracle

By Sylvia LeRahl | Scoop.it

The new era in content marketing is to make content, like PDF or printed content, fully dynamic, or, as we call it: hyper-personalized. Imagine you are using field merges like you do in emails, but now you are using them for creating a hyper-personalized PDF, or printed document, exactly at the time when a contact requests this particular document. It can be as simple as your checklist, “How to prepare for the digital transformation”, carrying the company name in the title, e.g. “How to prepare [CompanyName] for the digital transformation”.

Using specific rules can result in all sorts of variations with regard to text elements, images, charts, statistics, quotes, etc. You are using real-time information at exactly the time when your content is requested in order to hyper-personalize it. Another advantage is that your content will be always in the most recent layout, style, and branding, since all you need to do is to update the layout template in the background, while the actual content will be produced upon a download request.

Sourced through Scoop.it from: blogs.oracle.com

Oct 29

Snapchat for Business: The Ultimate Marketing Guide

By Sylvia LeRahl | Scoop.it

Snapchat’s more than 173 million daily active users watch 10 billion videos every day. Those numbers suggest big opportunities for brands and marketers.

Sourced through Scoop.it from: blog.hootsuite.com

Business leaders have long used social media tools, such as Facebook and Twitter, but how many have found success in marketing with Snapchat? After reading this article, doing so may be worth consideration.