Category Archives for "Blog"

May 20

Emails Need Great Copy, Too

By Sylvia LeRahl | Blog

There’s a difference between writing a quick email to a friend verifying what time you’ll be able to meet them for lunch and one that can determine how well your business is perceived. Email is one of the primary means of communication between a business and its customers, and you need to consider how yours are coming across. These tips will help you be much better at using emails with your business.

Do You Have a Mailing List Yet?

A mailing list is one of the most efficient means of mass communication. You can add multiple people to a mailing list and send out missives that would be relevant to more than a select few. You want to format these notifications so that the essence can be gathered through skimming. They should also have graphics and strong headers so that attention is grabbed quickly. Keep your subscribers updated regularly without bombarding them with constant posts that can start to grate. It should also be easy for people to unsubscribe from your mailing list if they wish to no longer receive updates.

Good Email Copy Can Increase Sales

You might think that email as a medium is inherently impersonal, so there’s no justification for being anything but robotic. However, you can convey warmth through email and become more appealing to your customers in the process. The best way to do this is through personalized emails. Personalized emails guarantee that customers will only see materials that relate to them, which in turn helps you target their specific interests, resulting in a higher conversion rate.

You Can Further Your Credibility

Your customers will have their doubts about how professional your business is if you’re sending out emails riddled with spelling and grammar errors. It doesn’t take much time at all to run a quality check, and it can do wonders for your credibility. Have a spelling and grammar checker running while you’re composing emails. Then, do your own inspection to catch errors that might have eluded the checker, such as issues with phrasing. It can help to read your email out loud to catch these instances. While emails alone won’t prove your credibility, they can definitely help to make your clients feel much better about choosing to do business with you.

You have a lot of emails to send, but your customers and clients have a lot to receive. You absolutely don’t want to let your emails come across as indifferent or unprofessional. Craft them with care and appreciation, and your customers will hopefully show the same consideration to you.

Make your life easier with On The Verge Writing! Send us an email or give us a call to find out how we can work our magic for you.

May 16

The Key to a Successful Blog is Continuous Improvement

By Sylvia LeRahl | Blog

Blogging presents a great way to engage your literary muse. As the writer of a blog, you can cover many topics and reach large audiences with your opinions. Stagnant blogs, however, won’t amass a significant readership. Don’t start coasting with your blog. Make a sincere commitment to continuous improvement. In this way, the blog keeps delivering value to the readers and receiving positive attention. Here are some points to think about if you want to improve your blog.

Stop Making Excuses

“I’m too busy to switch things up.” “Everything I did in the past worked, so why change it?” “I have my own way of doing things.”

Excuses like these won’t lead to any improvements. Instead, you’ll convince yourself to stay in the same rut, on a path that now trends downward. Rather than make excuses, look closely at your blog and think about the areas in which it could improve. Justifications such as these divert you from doing the right thing. Break out of this habit right away.

If you find yourself making excuses, you probably know deep inside that something is wrong. These signs should prompt you toward making necessary changes.

Let Your Creativity Guide You

Bloggers generally benefit from reading advice on how to improve their writing. Successful formulas do exist. However, when you become too reliant on generic methods, they become drawbacks. You may find yourself following a “how to” map that stifles your own creativity. Formula-driven blogs aren’t always interesting to read.

Try to experiment a little with your writing. Think about ways to set your blog apart from others. Ask more experienced bloggers for advice. This might extend to the layout and design. Allow your creativity to guide decisions into new paths — maybe this means hiring some external writing help. Whatever it takes, your blog has the potential to become something exceptional.

Remember: Continuous Improvement Means That You Are Never “Done”

No endpoint exists when your goal is continuous improvement. Once you believe you don’t need to do anything new or you feel further progress isn’t necessary, the blog might start slipping back down the path to stagnation. If you feel you’ve reached an endpoint in your journey, then it’s time to rethink your path. Something isn’t right, and it could get worse.

Sometimes, people feel “done” because they can’t see anything from a different angle. Ask other people for their opinions on your blog. Their insights could help send you in a completely new direction.

You wish to produce something of value with your blog, and you want to receive positive reactions from your readers. Continually improving your technique and material is the key to both these goals.

Apr 02

4 Things Your Business Absolutely Needs to Maintain Great Online Presence

By Sylvia LeRahl | Blog

It is an absolute necessity in today’s business climate for small business owners to maintain a great presence online. An online presence will provide your small business with a greater level of credibility while causing your business to become much easier to find by potential customers.

It may seem a bit complicated to new business owners who wish to establish a solid presence online. However, there is no reason to fear the process. The following steps are available to all owners of small businesses who are interested in making their mark online.

A Blog

Business blogging is an essential tool for business owners who possess the desire to stand out from the crowd while maintaining their online presence. An exceptionally written blog post will keep your customers engaged and encourage them to share the post with others, according to Keap. This is a great way to build your customer base.

Some business owners feel it is difficult to find the time necessary to research and prepare well thought out blog entries. You should take some time each morning before the start of the business day and dedicate it to your blog. If this proves too much of a challenge, you may need to enlist the help of others to maintain this vital process. Pressive can help your blog posts provide insightful tips or encourage feedback or even incite action.

Google My Business

Google My Business is an excellent tool offered by Google to business owners free of charge. The tool will allow you to set up a profile for your business that includes the name of your business and general contact information. Customers will be able to better locate your business through Local Finder, Google Maps, and organic search results.

Your business information will appear whenever someone searches specifically for your business or your business type in three separate locations: The Google sidebar, Google Maps, and local results. Because of this, you should be sure to claim your Google My Business listing and make sure all pertinent data is added accurately to the profile.

Another great benefit of Google My Business is it provides a central location for customers to leave reviews of your business and access the views of past customers. While it may seem tedious it is highly important to pay close attention to the reviews you receive. According to Podium, the vast majority of people, 84 percent to be exact, trust online reviews as much as recommendations from friends and family.  

Social Media

If you decide to only use one social media platform to gain exposure for your business, it would probably be a good idea to choose Facebook. The platform is used by 1.5 billion people across the planet and is by far the most popular social media platform.

Market research further demonstrates many Facebook users are decision makers for their households and use social media to procure a number of products and services.

Another benefit of Facebook is the targeted advertising offered by the platform. It is both inexpensive and effective. You should be creative with your use of Facebook for your business. You can use the platform to share news regarding your company, remind customers of seasonal services, advertise offers from your company, and share your company culture with those who interact with your company Facebook page.

Instagram and Twitter are natural places to expand once you are ready to increase your exposure on social media platforms. You should remember consistency is key when it comes to social media interaction. So, be sure to set up a schedule of posts that you will be able to maintain.

A Company Website

A company website is the home base online for your business and in many ways is just as important as your physical location. Potential customers will expect to find your company website online if they hear about your business by some other means.

Your website should be simple and convenient to use while answering the common questions potential customers are likely to have says Dogulin Digital. Your website should also provide a quick and effective way for customers to connect with your products or services.

More than likely, the information you need to provide the material for your website is in your head or written down somewhere. If you do not already have a website, invest the time needed to organize the information into content that can be exhibited on your new website.

There are a number of free website platforms available for business owners who are not ready for advanced website solutions. There are also more advanced platforms for business owners with a little more skill in regard to web design.

Today’s competitive business climate makes it an absolute necessity for business owners to maintain a strong presence online. The four tips above are simple to use methods any business owner can use to increase their online presence.

Mar 14

3 Tricks for Making Content People Will Want to Read

By Sylvia LeRahl | Blog

A lot of people want their content to stand out from the rest. Whether you own a blog or business that uses a variety of types of content to promote your product or service, mediocre should never be your goal. Content that gets read is rated higher by Google, which helps SEO, and it also helps your readers and gains their trust. But how, exactly, do you make content that people actually want to read? Here are three tips to help you create it.

Provoke an Emotional Response

You want to create content that emotionally resonates with a broad audience, but how do you do that? Research shows pride, love, achievement, man’s empathy, friendships, loneliness or memories perform best. Make sure your content stands out by using examples of relatable and specific situations that spark emotion. For instance, if you have a storefront, telling a story about an employee helping an elderly person bring their purchases out to their car or doing some other service that promotes a sense of friendship and empathy can engage readers on an emotional level.

Change Your Style

While writing, many people think about the message and information that they’re trying to convey, but this isn’t the only factor in what makes content engaging. The type of style that you use will depend on your readership and the concept, service, or product that you’re trying to promote. For example, some blog writing styles use the second person to engage readers and create the impression of having a conversation. There are many styles to choose from, but not all of them are easily usable on an online medium. For instance, blog posts are rarely written in the first person because it pulls the reader’s attention away from themselves and onto the speaker. This technique can also appear self-absorbed in the wrong context.

Find Fresh Topics

If you’ve read 27 listicles on a particular topic, you can’t merely make the 28th version and expect it to feel fresh. You need to take a new angle on a familiar topic, incorporate new resources, or talk about something that’s on the cutting edge. Brainstorm ideas and make a process for creating content. Case studies and thought leadership posts can also garner engaging, unique ideas. Fresh topics will make your blog feel relevant and worth reading.

If you’re looking for ways to make your content engaging, you’re on the right track to making a better blog. After all, blog posts are meant to inform and engage, not merely fill up a white page.

If making engaging content just isn’t in your wheelhouse, or perhaps your time would be better used doing something else, let On the Verge Writing help!

Mar 01

4 Things You Have to Know Before You Start a Business Blog

By Sylvia LeRahl | Blog

Blogging has become more competitive than ever, especially when blogging about business. This means that you’ll need to ensure that your blog is set up for success. Knowing your audience, the best keywords, the best topics to write about, and some basic code to bring it all together can be a great formula for success. Keep reading to find out more.

Your Audience

It is important to know who you are talking to. Are you talking to men or women? The elderly or teenagers? In the case of business, you’re probably talking to young adults and older adults who are from a variety of races, backgrounds, genders, and religions.

This is an extremely wide spectrum of people so you can find ways to narrow down your audience. Mary Pomerantz explains, “figure out who your target demographic is by talking to them! Experiment with different styles of posts, and find what works best for you. Make sure you are talking with your customers and not just talking at them. If you are worried about starting like that, look at other successful brands in your desired quadrant, or other areas, and see what works for them.”

Keywords

Keywords are extremely important when you are creating an SEO blog. Many people think that stuffing keywords into their writing over and over again is the best way to do this. In fact, they may stuff keywords so much that sentences just don’t make sense and it just looks ugly. This is not the right way to do this.

Keywords should appear in a blog as naturally as possible. It should appear in the beginning and only a few times in the middle. It could also appear in a heading. You also want to make sure you are using the right keywords. This can be the difference between your blog getting no traffic and your blog becoming extremely popular.

Podium cautions, “shouldn’t use blog posts to just cram a bunch of keywords you want to rank on. People come to blogs looking for answers or advice, and if your business blog doesn’t provide those, then you’re doing a disservice to both your business, and your clients.”

Trends

Knowing the most current trends in business can help you write content that people want to read about. This ensures that your blog is meeting your readers’ needs. If your readers are happy, you’ll likely get repeat visitors.

Snap Agency recommends, “staying on trend can also lend a hand to your credibility. Listening to podcasts, keeping up with the news, reading books, going to networking and marketing events, surrounding yourself with interesting people and things, and always be searching for more information can keep you up to date, and able to give a topical opinion on things.” Readers want to be able to trust you and it’s hard to do that if you’re blogging about some twenty-year-old topic that isn’t relevant anymore (unless you happen to have a history blog). Blogging about old, irrelevant topics can also make you seem even more uninformed than the reader.

Basic Coding

Hello You Designs encourages, “you don’t need to know how to build a blogging site from scratch–they have plenty of free or inexpensive blogging platforms for that–but knowing some basic HTML or CSS can help you to make your blog look good.” Looks and layout of your blog is important because it makes it easy for your readers to navigate your blog.

These four tips can set your blog apart from competitors and help keep visitors flowing to your blog. They will help you organize your most relevant information in an attractive way to readers. Before you know it, you could have one of the most successful blogs on the internet.

For reliable, consistent blog content, let On the Verge Writing help! We can help with blog writing, SEO content, technical writing, promotional writing, and more!

online writing
Nov 06

5 Copywriting Techniques Your Blog Needs Today

By Sylvia LeRahl | Blog

Creating a blog is one of the best ways to project your voice while appealing to readers around the world. Before you begin sharing content, it’s essential to understand the differences between print writing and online writing. Only then can you truly succeed at launching a blog and generating content for your intended audience.

Online Writing vs. Print Media

online writing

Online writing is vastly different from print media. Both mediums have their advantages, as explained by Newstyle Media: “Digital is the latest way to reach new and existing customers, and print ads in magazines are still a viable option.”

Print media is often highly journalistic and requires in-depth reporting and fact-checking for each published piece. It comes out on a regular schedule, has limited readership, and tends to be read all the way through.

Online writing, on the other hand, provides more freedom and flexibility. It allows you to share personal opinions and thoughts with each new piece of content you post, and it tends to be designed for faster reading. This is especially true if you’re in a high-value market, such as a membership site business.

Whether you prefer writing articles on the latest news stories or you want to share original stories with your fans, the sky’s the limit when launching a blog.

Get to Know Your Audience

online writing

Getting to know your audience is essential when you begin a blog. Consider the type of people you want to reach, as well as their age, interests, and even their location. Maryville University teaches that “the key is to know your audience and its likes, and to tailor your writing style to your audience… The expectations of an online reader are far different from those of someone accustomed to reading print publications.”

The more familiar you become with your target audience, the easier it is to generate relevant content that truly resonates with them, keeping them coming back for more.

Use Your Own, Unique Voice

online writing

Choose a voice for your blog that is uniquely your own. Steer clear of copying the format and wording of other blogs. Users are likely to find such copying less authentic. When you keep your thoughts and voice consistent, you’ll create a following that’s sincere. It’ll want to see you continue to succeed with your blogging venture.

Set Goals for Your Content

online writing

Set goals for each piece of content you create. Create outlines and consider the emotions you want each article to evoke. Spend time brainstorming each blog entry you plan to make sure it fits with your real thoughts and opinions on the subject matter.

SEO Matters

Keep SEO in mind when launching a blog or official website of your own. Learn the basics of SEO (search engine optimization). That includes implementing proper subject lines, headers, and keywords to outperform your competition in top search engine results.

You would be surprised by just how critical proper SEO writing techniques can be when putting out online content. If it’s not optimized, it might never be seen by your target audience. Fortunately, our team at On the Verge Writing offers SEO writing services. Consider them when crafting your dream blog. We’ll make sure you get noticed.

When you understand the differences between print and online media, you can start a blog that’s easy to read and well-liked by your followers. The more time you spend on crafting a unique voice and viewpoint, the easier it is to appeal to your target audience while maximizing your reach online.

Oct 31

The Keys to Writing Professional Blog Content for Your Business

By Sylvia LeRahl | Blog

blog post

As more companies take their business online, many are starting to publish blogs on their website. The online blog post replaces former print newsletters and marketing fliers full of information.

Now, however, millions of blog posts are published by individuals and organizations around the world. That said, we all know that not everyone is a good writer.

Fortunately, there are several basic types of styles to utilize to improve your writing.

An article can be expository or narrative, persuasive or analytical, or even a hybrid of all. Companies who want to promote their business in this way should designate qualified writers to develop blog post content. Content then shares relevant information in an accessible manner. Of many writing styles, the following are especially common and effective to create conversions.

Try Out Expository Content

The root word of this writing approach is “expos-,” meaning to reveal or illuminate a particular concept. An organization might use this style of blog post to expound hypothetically about a what-if situation within the industry. Similar to an essay, which means to “try out” an idea, an expository approach examines a trend, a crisis, an event, or some other phenomenon to share the company’s perspective on relevant business issues pertaining primarily to the economy or company dealings.

Utilize the Narrative Style

blog post

A narrative blogging style uses a first-person perspective or experience. A business writer could discuss a recent company transaction or a personal experience that helps to explain a current situation. The narrative mode follows a chronological or sequential order and makes a valid point by the end.

Write Persuasively  

One of the most commonly-used communication styles in the professional realm is the art of persuasion. Popular in advertising and marketing materials, the persuasive writing strategy seeks to inform and influence readers about a topic, person, product, or event. According to eCommerce CEO, 95% of our purchase decision occurs in the subconscious mind, which means persuasive copy is going to be essential to describe a product or service during a blog. Which means this is probably the most important writing style to utilize for your business.

Add a Few Analytical Posts Here and There  

blog post

Some writers use an analytical approach for their business blog posts. Someone who is an expert in areas like manufacturing, finances, or management often has plenty of topics to write about, including those that will interest the public. The average shopper does not understand much about current business trends, financial forecasting, consumer interests, and concerns, and other topics, so the writer enlightens them.

Business blogs help to promote companies. Find your inner persuader by contacting On the Verge Writing today.

blog
Jul 19

Must-Have Content Pieces for a High-Traffic Blog

By Sylvia LeRahl | Blog

In order to build a successful blog, it’s essential that you continuously publish great content. But it’s also important that you publish different types of content to keep your audience engaged. If you just post the same kind of content over and over, your readers will start to predict what you’ll post and may lose interest. Publishing a variety of content appeals to different types of people, as some may prefer visually-oriented content over text-based content.

Here are some of the must-have content pieces you need for a high traffic blog:

How-to Guides and Tutorials

This is the most basic kind of content but also the most proven. Most people naturally go online to look for how to information. That’s why providing your readers with how to content about your topic is a great way to keep them engaged and attract new visitors to your blog.

The key to making great how-to guides is to start by figuring out what kind of information your audience often searches for. But don’t limit yourself to these topics. Come up with how to information that’s related to what your readers are interested in but may not necessarily be on the top of their heads. Need examples? Look no further:

Listicles

The listicle is another type of popular content that people can’t get enough of. The reason why content based on a “top list of x” appeals to readers and attracts visitors is that it gets to the point. It offers value, presents it in an orderly fashion, and is concise.

You can see many examples of top lists done by businesses and prominent publications:

Reviews

People are always looking for a trusted authority or expert to help guide their purchase decisions. That’s why reviews are still one of the most popular forms of content you can publish on your blog. To make reviews work, you have to make sure that it is unbiased analysis or it will look like a blatant attempt to make a quick buck off your recommendations.

There are different types of reviews you can do as well. You can simply create an in-depth review of one product or do a compare and comparison review for similar products. If you want to take it further, you can do case studies on various products or services to provide closer details into whatever you are reviewing. Instructions on that can be found here:

Infographics

One of the most engaging types of content you can create is infographics. An infographic is a visual-based content that presents text content with visual cues, helpful graphics, and enhanced typography. This makes this types of content easy to follow, consume, and understand. It also appeals to the instant gratification part of people’s brains because they can extra value out of it very quickly.

Because infographics are visually attractive, they tend to get passed around a lot. So if you put in the time to create an infographic that’s relevant, interesting and valuable to readers, you’ll tend to receive a lot of traffic from your efforts. Of course, you can always curate infographics from other content creators if you don’t have the time create your own. Here is a sampling of infographics to inspire you:

Videos

According to Hubspot, more social media users are starting to prefer video content over traditional content. Videos are valuable to many people that prefer watching and listening to content over reading it. It’s also a form of content that can be easily distributed to popular videos sites.

Another great thing about video content is that videos tend to rank well in the search engines. If you put in the effort of optimizing your videos (providing captioning, creating a great title, writing great descriptions, including relevant keywords, etc.), you’ll start to bring in traffic from Google as well as video sites like YouTube and Vimeo.

Podcast Blog

While creating a podcast may not be appropriate for every blogger, it can be a great way to keep your audience engaged and help others discover your blog. Many bloggers aren’t aware of why podcasts can really help promote their blog. They think that it’s simply content in an audio format.

In reality, this type of content works because new podcasts are updated instantly to subscribers. Many of the subscribers are also listening to your content while they’re driving or engaged in some other activity. As a result, you get the undivided attention of the listeners. There’s no radio commercials, competing videos, or sites that are a click away.

Resource Guides

People are always looking for helpful resource guides that get to the point. For example, a quick checklist of the things you need before going to the airport may help many first time travelers. It is especially helpful if these resource guides can be downloaded on to their computer via a PDF file.

Think about what your audience may want a resource guide for. It may be a list of camping gear they’ll need for their next outing, or a cheat sheet that helps them save time or money pertaining to their upcoming plans. These types of content always tend to attract traffic because people always refer others to them.

Google My Business

Although articles posted to Google My Business don’t go on your blog, these are essential posts for making sure your business blog gets the traffic you’re looking for, and if you’re not using it, you’re missing out. Google My Business posts are the most efficient way to tell your target audience about new locations, special promotions, new products, etc. GMB posts can include photos, videos, links, and up to 300 words of text, so make it compelling. That way when your business comes up in any of Google’s apps, people can see your posts and click right to your site.

This list is just a snippet of the content you can create to build and maintain a high traffic blog. Of course, this is far from the different types of content you can publish. The idea here is to keep your audience engaged by publishing different types of content. Don’t be afraid to experiment either. You’ll be surprised at how much better certain types of content perform over traditional content. If you have any more questions about creating content for your business, feel free to contact On The Verge Writing.

 

Sep 05

7 Tips and Tricks to Earning a Profit on Instagram

By Sylvia LeRahl | Blog

Instagram marketing is a big deal. As 2015 came to a close, there were 400 million active monthly users and 75 million active daily users on the social media platform, thereby marking its growth as nearly 10 times faster than Twitter and Facebook. Each Instagram post gets 308 percent more engagement than a Facebook post, and 1,313 percent more engagement than a Twitter post. It’s no surprise that businesses are turning to this site to market their goods. What may come as a surprise, however, is how you can translate Instagram’s popularity into money for you, an average user. Here are the steps to making it a reality.

Attract a (large) following via Instagram marketing.

If you’re serious about making a profit from Instagram marketing, the first thing you need to do is gain followers. Successful marketing is directly proportionate to the length of the list of people checking out what you post. Most brands expect you to have a large group of loyal followers before contracting with you. At a minimum, expect to have 1,000 people on your list before being taken seriously.

To gain followers, spend a substantial amount of time marking “like” and making genuine comments about other users’ photos. Focus primarily on people who are in your niche by checking out hashtags and viewing the friends of your favorite Instagrammers. Host a contest, such as asking people to provide the best caption for your photo. Geotag your photos so other people who have posted in the same area can see your pics. Link your Instagram account to all of your other social media and online networks.

Find sponsors for your posts.

Sponsorship is a huge source of revenue on the social media platform, with companies plunking down $1 billion to $1.5 billion each year on sponsoring content on Instagram. Put simply, sponsorship means that you post pictures and videos highlighting certain products and brands. Each picture usually comes with a favorable caption mentioning the brand and how it fits into a person’s lifestyle. Often, the images are accompanied by a hashtag, link, or @mention. Payment varies, depending on the scope of a project, the brand involved, and the influential power of the Instagram user (or “influencer,” as the industry refers to them). Some programs only offer free swag, whereas others pay $5 to $10 for every 1,000 followers, and yet others offer $100 for 100 followers.

An app named Takumi guarantees to help you get money from sponsored posts as long as you have at least 1,000 followers. With a guaranteed payment of nearly $60 per post that fluctuates according to the number of people following a person, people with more of a following wind up with substantially more money. You can choose whom you work with and avoid brands you’d prefer to stay away from.

TapInfluence helps pair Instagram users who want sponsorship with brands. After creating a profile with a description of you and your content, brands who are interested in working with you will issue an invitation to their program.

Another helpful program, Influenz, provides a platform for Instagram marketing users to browse available campaigns. Influencers can then choose which brands to sponsor and receive payment accordingly.

Create an online store.

Since you can’t set up shop directly on the site, establish another way for people to purchase your Instagram pics. Each photo you post should have a link in the caption to the store where your photos are available. Use TinyURL or Bit.Ly to shorten the link so that it’s a manageable length.

Possible ways to establish an online store include:

Utilizing a site like inSelly, which allows you to link directly from your Instagram account to a virtual store.

Creating a personal website with your photos from Instagram.

Selling your pictures directly through a service such as Twenty20 or Community Foap. These services provide the printing and shipping and turn approximately 20 percent of the sale over to you.

Contact companies directly.

Develop a portfolio that exemplifies your ability to take photos that are appealing, clear, and positive. Contact companies directly that may be interested in being featured in your content. Offer the companies information about how many followers you have and how often you post to your Instagram feed. A variety of services, including Popular Pays, Quglu, and Quickshouts, help connect organizations with aspiring Instagram marketers.

Promote your own business through Instagram marketing.

If you own a business, use Instagram to your advantage. Here are some clever ways to do so:

Create a unique hashtag and promote it through your business. Ask your clients to post pictures of your business and use your hashtag. That way everything gets circled back to your business Instagram marketing account.

Post pictures from behind the scenes. People love to see what they aren’t usually privy to. Include photos from the process of making and delivering the product.

Make exclusive offers that are only available via Instagram. Doing so ups the number of followers (bonus for multiple reasons) and increases traffic to your business.

Generate leads for other businesses.

Another quick and easy way to make money is to sell another company’s products or generate leads for it. Make an account for free on Peerfly so that you can browse current promotional offers. Choose a company you’d like to promote, post its URL into your Instagram bio’s website section, and be prepared to make some commission. When your followers choose to check out the website, purchase something, or enter their personal information, you could wind up earning cash.

Sell your Instagram account.

If you’re ready to be done with the whole social media platform yet don’t want to give up on all the effort you’ve put forth to build a following, consider selling your Instagram marketing account. Some people will pay substantial money to have access to all of those potential customers or viewers. Viral Accounts and Fame Swap are good sites to help you navigate this.

Having all this information is enough to get you started on building your Instagram empire. Continue to draw followers as you stay true to your personal goals and intentions. Remember that the rest of the world is a potential collaborator and the more you understand what you have to offer, the more you will receive.

Sep 05

What I’ve Learned From Writing Email Copy for 1000+ Clients

By Sylvia LeRahl | Blog

This month, I got to a point in my writing career where I had a lot of my preconceived notions about writing email copy challenged.

Over my freelancing journey, I’ve written email copy in over 40 different industries. Tons and tons of emails. In short, my clients have been happy. After all, I made them a lot of money.

Then, it dawned on me.

When you first start learning any new skill, you know nothing.

Then you start learning more and you think you have everything figured out.

Then you get some experience and you KNOW you have everything figured out.

And then you get even more experience and you realize you don’t know a gosh darn thing.

Your understanding is like wading in the shallow end. There is a world of depth you haven’t even begun to see yet.

Guess where I am right now?

I’m at the point where I’ve learned a lot of things I once thought were true… simply aren’t.

And that’s because for the longest time I looked up to people who spent a lot of time talking about copywriting, yet didn’t actually write for clients.

So once I stopped listening to everyone else and set out to discover the truth, a whole new understanding beckoned.

I looked back on the bazillion emails I had written for my clients, and I identified a few universal truths that have always held true for me — no matter the list, market or product.

I’ll let you in on these secrets here.

#1 Email copy is not a dying art; it is very much alive and thriving.

And anyone who tells you otherwise is a fool.

Is deliverability an issue?

Always has been. Always will.

Are people more distracted than ever?

That goes without saying.

Are open rates declining while spam complaints are skyrocketing?

Sure, in some industries, for some people. But there are other people who have the opposite of this problem.

I always chuckle when people say that email is dead. Email copy isn’t dead. It’s actually more important than ever. And I’d say it’s actually increasing in importance.

Ever check out how many auto responder companies there are? Have a look at how many funnels you see asking for an email address. Just take a glimpse at your inbox.

If email is dead, then why is email everywhere?

#2 Writing is mechanical, not romantic.

Movies love to portray writing as so…romantic.

It humors me.

And the reason why it humors me so much is because most of the successful writers in the world view writing as a mechanical process.

When people like Stephen King or J.K. Rowling sit down to write their 3,000–5,000 words every single day, they don’t sit in a bathtub, pour themselves a cocktail, and wait for the muse to come calling.

They put their butt in the seat and assemble greatness.

As I’ve grown into a better writer, this process has become less and less about trying to channel inspiration and more about assembling compelling sales messages based on tested and proven formulas for persuasion.

When you get past a certain level of experience, writer’s block should become increasingly rare. And that’s because you’ve internalized the formulas and structures you need to produce a compelling sales message.

All successful email copy follows the same formula

Ready for it?

Subject line

Story/hook/lead

Transition

Call to action

This is a proven formula for persuasion when selling with email.

And when you start looking at every email in these four parts, it makes things a lot easier for you to ‘fill-in-the-blanks.’

#3 Your subject line is infinitely more important than the body

To be sure, 33% of email recipients open email based on subject line alone

Nothing happens until your email gets opened. Just like a regular advertisement — nothing happens until the headline is read. Email copy is no different.

Opens might not be the most important metric to track, but they are what starts the conversation with your prospective customers.

#4 Short subject lines usually work better

A while back, I started counting the number of words in my subject lines.

(Just call me a nerd.)

I noticed that almost every subject line clocked in at usually 10 or 11 words.

Now, this isn’t bad. But oftentimes, entire subject lines can’t be displayed on mobile unless they are 8 or fewer words.

I’ve tested this out in a number of ways and shorter subject lines usually do a bit better than longer ones.

What’s also important: the human brain processes information in chunks.

So the fewer words you use, the easier it is to process. If you can get across your idea in five words instead of twelve, people will be more receptive.

It’s hard to do this, but it’s a great skill to develop. And better word economy will not only capture interes;, it’ll help people scan through your writing faster.

Say more, with less.

#5 Curiosity is king (er, queen)

The best subject line formulas I have ever used fuse curiosity + benefit.

I use that 1–2 punch for almost every subject line I write.

It’s incredibly powerful.

And just like our tendency to stare at car accidents on the side of the road, people click far more if a headline produces curiosity. Even more so than a straight benefit or shocking subject line.

Look at all the clickbait headlines on Facebook and Buzzfeed and all the native ads you see around the internet.

Those content powerhouses work the system.

#6 Stories sell and they’re easy to write in email form

Every time I write a story in email copy, it explodes.

That’s not because I’m a good story teller. It’s because humans like reading stories.

It’s how we’ve always communicated with each other. Human nature hasn’t changed. And it never will.

Anytime you can illustrate your sales message with a story, it helps your prospects relate. And if you can get them to do that — you’re golden.

#7 The more personal your tone, the better

Write like you talk. Assuming you have some semblance of an intelligent voice, this is an effective strategy. The closer you can match your tone of voice in email copy to a one-on-one conversation, the more successful you’ll be.

It’s not always easy to do this.

Especially when you’re sitting down writing an email that’s going to go out to over 700,000 people.

But if you can channel that voice, you’ll immediately draw in more people.

#8 Your job is to get them to click

That’s it.

That’s all the email copy is supposed to do.

Manage this and you’re an email genius.

Don’t worry about making the sale in the email. Are there times when you SHOULD focus on pre-selling them inside the email? Sure enough. But only if it’s going to get more people to click through.

Just move more people through. Let your conversion piece (sales page, VSL) do the rest of the heavy lifting.

#9 Add links in email copy

I used to think that if my copy was good enough, people would read all the way through. So I got in the habit of only putting my link at the end of the email, right before the signature.

Then, I realized I had believed a fallacy.

So I started embedding links all throughout the copy.

I didn’t just plaster a “click here to blah blah blah” hyperlink.

Instead, I targeted benefit-laden phrases and hyperlinked them.

Like this: “Her only goal was to earn $2500 every month.”

Once I started doing this, click through rates went way up.

The human eye is attracted to the links in the email. So much so that sometimes they block out the other text that’s not hyperlinked.

By embedding links into my copy like this, I’m essentially making a claim that seeps into their subconscious. And if they want that specific benefit that is described in the hyperlinked text, they can’t help but click on it.

One last thing: If you enjoyed this article and found it useful, I’d appreciate if you liked and shared it. Thanks.

 

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