Category Archives for "Blog"

online writing
Nov 06

5 Copywriting Techniques Your Blog Needs Today

By Sylvia LeRahl | Blog

Creating a blog is one of the best ways to project your voice while appealing to readers around the world. Before you begin sharing content, it’s essential to understand the differences between print writing and online writing. Only then can you truly succeed at launching a blog and generating content for your intended audience.

Online Writing vs. Print Media

online writing

Online writing is vastly different from print media. Both mediums have their advantages, as explained by Newstyle Media: “Digital is the latest way to reach new and existing customers, and print ads in magazines are still a viable option.”

Print media is often highly journalistic and requires in-depth reporting and fact-checking for each published piece. It comes out on a regular schedule, has limited readership, and tends to be read all the way through.

Online writing, on the other hand, provides more freedom and flexibility. It allows you to share personal opinions and thoughts with each new piece of content you post, and it tends to be designed for faster reading. This is especially true if you’re in a high-value market, such as a membership site business.

Whether you prefer writing articles on the latest news stories or you want to share original stories with your fans, the sky’s the limit when launching a blog.

Get to Know Your Audience

online writing

Getting to know your audience is essential when you begin a blog. Consider the type of people you want to reach, as well as their age, interests, and even their location. Maryville University teaches that “the key is to know your audience and its likes, and to tailor your writing style to your audience… The expectations of an online reader are far different from those of someone accustomed to reading print publications.”

The more familiar you become with your target audience, the easier it is to generate relevant content that truly resonates with them, keeping them coming back for more.

Use Your Own, Unique Voice

online writing

Choose a voice for your blog that is uniquely your own. Steer clear of copying the format and wording of other blogs. Users are likely to find such copying less authentic. When you keep your thoughts and voice consistent, you’ll create a following that’s sincere. It’ll want to see you continue to succeed with your blogging venture.

Set Goals for Your Content

online writing

Set goals for each piece of content you create. Create outlines and consider the emotions you want each article to evoke. Spend time brainstorming each blog entry you plan to make sure it fits with your real thoughts and opinions on the subject matter.

SEO Matters

Keep SEO in mind when launching a blog or official website of your own. Learn the basics of SEO (search engine optimization). That includes implementing proper subject lines, headers, and keywords to outperform your competition in top search engine results.

You would be surprised by just how critical proper SEO writing techniques can be when putting out online content. If it’s not optimized, it might never be seen by your target audience. Fortunately, our team at On the Verge Writing offers SEO writing services. Consider them when crafting your dream blog. We’ll make sure you get noticed.

When you understand the differences between print and online media, you can start a blog that’s easy to read and well-liked by your followers. The more time you spend on crafting a unique voice and viewpoint, the easier it is to appeal to your target audience while maximizing your reach online.

Oct 31

The Keys to Writing Professional Blog Content for Your Business

By Sylvia LeRahl | Blog

blog post

As more companies take their business online, many are starting to publish blogs on their website. The online blog post replaces former print newsletters and marketing fliers full of information.

Now, however, millions of blog posts are published by individuals and organizations around the world. That said, we all know that not everyone is a good writer.

Fortunately, there are several basic types of styles to utilize to improve your writing.

An article can be expository or narrative, persuasive or analytical, or even a hybrid of all. Companies who want to promote their business in this way should designate qualified writers to develop blog post content. Content then shares relevant information in an accessible manner. Of many writing styles, the following are especially common and effective to create conversions.

Try Out Expository Content

The root word of this writing approach is “expos-,” meaning to reveal or illuminate a particular concept. An organization might use this style of blog post to expound hypothetically about a what-if situation within the industry. Similar to an essay, which means to “try out” an idea, an expository approach examines a trend, a crisis, an event, or some other phenomenon to share the company’s perspective on relevant business issues pertaining primarily to the economy or company dealings.

Utilize the Narrative Style

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A narrative blogging style uses a first-person perspective or experience. A business writer could discuss a recent company transaction or a personal experience that helps to explain a current situation. The narrative mode follows a chronological or sequential order and makes a valid point by the end.

Write Persuasively  

One of the most commonly-used communication styles in the professional realm is the art of persuasion. Popular in advertising and marketing materials, the persuasive writing strategy seeks to inform and influence readers about a topic, person, product, or event. According to eCommerce CEO, 95% of our purchase decision occurs in the subconscious mind, which means persuasive copy is going to be essential to describe a product or service during a blog. Which means this is probably the most important writing style to utilize for your business.

Add a Few Analytical Posts Here and There  

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Some writers use an analytical approach for their business blog posts. Someone who is an expert in areas like manufacturing, finances, or management often has plenty of topics to write about, including those that will interest the public. The average shopper does not understand much about current business trends, financial forecasting, consumer interests, and concerns, and other topics, so the writer enlightens them.

Business blogs help to promote companies. Find your inner persuader by contacting On the Verge Writing today.

blog
Jul 19

Must-Have Content Pieces for a High-Traffic Blog

By Sylvia LeRahl | Blog

In order to build a successful blog, it’s essential that you continuously publish great content. But it’s also important that you publish different types of content to keep your audience engaged. If you just post the same kind of content over and over, your readers will start to predict what you’ll post and may lose interest. Publishing a variety of content appeals to different types of people, as some may prefer visually-oriented content over text-based content.

Here are some of the must-have content pieces you need for a high traffic blog:

How-to Guides and Tutorials

This is the most basic kind of content but also the most proven. Most people naturally go online to look for how to information. That’s why providing your readers with how to content about your topic is a great way to keep them engaged and attract new visitors to your blog.

The key to making great how-to guides is to start by figuring out what kind of information your audience often searches for. But don’t limit yourself to these topics. Come up with how to information that’s related to what your readers are interested in but may not necessarily be on the top of their heads. Need examples? Look no further:

Listicles

The listicle is another type of popular content that people can’t get enough of. The reason why content based on a “top list of x” appeals to readers and attracts visitors is that it gets to the point. It offers value, presents it in an orderly fashion, and is concise.

You can see many examples of top lists done by businesses and prominent publications:

Reviews

People are always looking for a trusted authority or expert to help guide their purchase decisions. That’s why reviews are still one of the most popular forms of content you can publish on your blog. To make reviews work, you have to make sure that it is unbiased analysis or it will look like a blatant attempt to make a quick buck off your recommendations.

There are different types of reviews you can do as well. You can simply create an in-depth review of one product or do a compare and comparison review for similar products. If you want to take it further, you can do case studies on various products or services to provide closer details into whatever you are reviewing. Instructions on that can be found here:

Infographics

One of the most engaging types of content you can create is infographics. An infographic is a visual-based content that presents text content with visual cues, helpful graphics, and enhanced typography. This makes this types of content easy to follow, consume, and understand. It also appeals to the instant gratification part of people’s brains because they can extra value out of it very quickly.

Because infographics are visually attractive, they tend to get passed around a lot. So if you put in the time to create an infographic that’s relevant, interesting and valuable to readers, you’ll tend to receive a lot of traffic from your efforts. Of course, you can always curate infographics from other content creators if you don’t have the time create your own. Here is a sampling of infographics to inspire you:

Videos

According to Hubspot, more social media users are starting to prefer video content over traditional content. Videos are valuable to many people that prefer watching and listening to content over reading it. It’s also a form of content that can be easily distributed to popular videos sites.

Another great thing about video content is that videos tend to rank well in the search engines. If you put in the effort of optimizing your videos (providing captioning, creating a great title, writing great descriptions, including relevant keywords, etc.), you’ll start to bring in traffic from Google as well as video sites like YouTube and Vimeo.

Podcast Blog

While creating a podcast may not be appropriate for every blogger, it can be a great way to keep your audience engaged and help others discover your blog. Many bloggers aren’t aware of why podcasts can really help promote their blog. They think that it’s simply content in an audio format.

In reality, this type of content works because new podcasts are updated instantly to subscribers. Many of the subscribers are also listening to your content while they’re driving or engaged in some other activity. As a result, you get the undivided attention of the listeners. There’s no radio commercials, competing videos, or sites that are a click away.

Resource Guides

People are always looking for helpful resource guides that get to the point. For example, a quick checklist of the things you need before going to the airport may help many first time travelers. It is especially helpful if these resource guides can be downloaded on to their computer via a PDF file.

Think about what your audience may want a resource guide for. It may be a list of camping gear they’ll need for their next outing, or a cheat sheet that helps them save time or money pertaining to their upcoming plans. These types of content always tend to attract traffic because people always refer others to them.

This list is just a snippet of the content you can create to build and maintain a high traffic blog. Of course, this is far from the different types of content you can publish. The idea here is to keep your audience engaged by publishing different types of content. Don’t be afraid to experiment either. You’ll be surprised at how much better certain types of content perform over traditional content. If you have any more questions about creating content for your business, feel free to contact On The Verge Writing.

 

Sep 05

7 Tips and Tricks to Earning a Profit on Instagram

By Sylvia LeRahl | Blog

Instagram marketing is a big deal. As 2015 came to a close, there were 400 million active monthly users and 75 million active daily users on the social media platform, thereby marking its growth as nearly 10 times faster than Twitter and Facebook. Each Instagram post gets 308 percent more engagement than a Facebook post, and 1,313 percent more engagement than a Twitter post. It’s no surprise that businesses are turning to this site to market their goods. What may come as a surprise, however, is how you can translate Instagram’s popularity into money for you, an average user. Here are the steps to making it a reality.

Attract a (large) following via Instagram marketing.

If you’re serious about making a profit from Instagram marketing, the first thing you need to do is gain followers. Successful marketing is directly proportionate to the length of the list of people checking out what you post. Most brands expect you to have a large group of loyal followers before contracting with you. At a minimum, expect to have 1,000 people on your list before being taken seriously.

To gain followers, spend a substantial amount of time marking “like” and making genuine comments about other users’ photos. Focus primarily on people who are in your niche by checking out hashtags and viewing the friends of your favorite Instagrammers. Host a contest, such as asking people to provide the best caption for your photo. Geotag your photos so other people who have posted in the same area can see your pics. Link your Instagram account to all of your other social media and online networks.

Find sponsors for your posts.

Sponsorship is a huge source of revenue on the social media platform, with companies plunking down $1 billion to $1.5 billion each year on sponsoring content on Instagram. Put simply, sponsorship means that you post pictures and videos highlighting certain products and brands. Each picture usually comes with a favorable caption mentioning the brand and how it fits into a person’s lifestyle. Often, the images are accompanied by a hashtag, link, or @mention. Payment varies, depending on the scope of a project, the brand involved, and the influential power of the Instagram user (or “influencer,” as the industry refers to them). Some programs only offer free swag, whereas others pay $5 to $10 for every 1,000 followers, and yet others offer $100 for 100 followers.

An app named Takumi guarantees to help you get money from sponsored posts as long as you have at least 1,000 followers. With a guaranteed payment of nearly $60 per post that fluctuates according to the number of people following a person, people with more of a following wind up with substantially more money. You can choose whom you work with and avoid brands you’d prefer to stay away from.

TapInfluence helps pair Instagram users who want sponsorship with brands. After creating a profile with a description of you and your content, brands who are interested in working with you will issue an invitation to their program.

Another helpful program, Influenz, provides a platform for Instagram marketing users to browse available campaigns. Influencers can then choose which brands to sponsor and receive payment accordingly.

Create an online store.

Since you can’t set up shop directly on the site, establish another way for people to purchase your Instagram pics. Each photo you post should have a link in the caption to the store where your photos are available. Use TinyURL or Bit.Ly to shorten the link so that it’s a manageable length.

Possible ways to establish an online store include:

Utilizing a site like inSelly, which allows you to link directly from your Instagram account to a virtual store.

Creating a personal website with your photos from Instagram.

Selling your pictures directly through a service such as Twenty20 or Community Foap. These services provide the printing and shipping and turn approximately 20 percent of the sale over to you.

Contact companies directly.

Develop a portfolio that exemplifies your ability to take photos that are appealing, clear, and positive. Contact companies directly that may be interested in being featured in your content. Offer the companies information about how many followers you have and how often you post to your Instagram feed. A variety of services, including Popular Pays, Quglu, and Quickshouts, help connect organizations with aspiring Instagram marketers.

Promote your own business through Instagram marketing.

If you own a business, use Instagram to your advantage. Here are some clever ways to do so:

Create a unique hashtag and promote it through your business. Ask your clients to post pictures of your business and use your hashtag. That way everything gets circled back to your business Instagram marketing account.

Post pictures from behind the scenes. People love to see what they aren’t usually privy to. Include photos from the process of making and delivering the product.

Make exclusive offers that are only available via Instagram. Doing so ups the number of followers (bonus for multiple reasons) and increases traffic to your business.

Generate leads for other businesses.

Another quick and easy way to make money is to sell another company’s products or generate leads for it. Make an account for free on Peerfly so that you can browse current promotional offers. Choose a company you’d like to promote, post its URL into your Instagram bio’s website section, and be prepared to make some commission. When your followers choose to check out the website, purchase something, or enter their personal information, you could wind up earning cash.

Sell your Instagram account.

If you’re ready to be done with the whole social media platform yet don’t want to give up on all the effort you’ve put forth to build a following, consider selling your Instagram marketing account. Some people will pay substantial money to have access to all of those potential customers or viewers. Viral Accounts and Fame Swap are good sites to help you navigate this.

Having all this information is enough to get you started on building your Instagram empire. Continue to draw followers as you stay true to your personal goals and intentions. Remember that the rest of the world is a potential collaborator and the more you understand what you have to offer, the more you will receive.

Sep 05

What I’ve Learned From Writing Email Copy for 1000+ Clients

By Sylvia LeRahl | Blog

This month, I got to a point in my writing career where I had a lot of my preconceived notions about writing email copy challenged.

Over my freelancing journey, I’ve written email copy in over 40 different industries. Tons and tons of emails. In short, my clients have been happy. After all, I made them a lot of money.

Then, it dawned on me.

When you first start learning any new skill, you know nothing.

Then you start learning more and you think you have everything figured out.

Then you get some experience and you KNOW you have everything figured out.

And then you get even more experience and you realize you don’t know a gosh darn thing.

Your understanding is like wading in the shallow end. There is a world of depth you haven’t even begun to see yet.

Guess where I am right now?

I’m at the point where I’ve learned a lot of things I once thought were true… simply aren’t.

And that’s because for the longest time I looked up to people who spent a lot of time talking about copywriting, yet didn’t actually write for clients.

So once I stopped listening to everyone else and set out to discover the truth, a whole new understanding beckoned.

I looked back on the bazillion emails I had written for my clients, and I identified a few universal truths that have always held true for me — no matter the list, market or product.

I’ll let you in on these secrets here.

#1 Email copy is not a dying art; it is very much alive and thriving.

And anyone who tells you otherwise is a fool.

Is deliverability an issue?

Always has been. Always will.

Are people more distracted than ever?

That goes without saying.

Are open rates declining while spam complaints are skyrocketing?

Sure, in some industries, for some people. But there are other people who have the opposite of this problem.

I always chuckle when people say that email is dead. Email copy isn’t dead. It’s actually more important than ever. And I’d say it’s actually increasing in importance.

Ever check out how many auto responder companies there are? Have a look at how many funnels you see asking for an email address. Just take a glimpse at your inbox.

If email is dead, then why is email everywhere?

#2 Writing is mechanical, not romantic.

Movies love to portray writing as so…romantic.

It humors me.

And the reason why it humors me so much is because most of the successful writers in the world view writing as a mechanical process.

When people like Stephen King or J.K. Rowling sit down to write their 3,000–5,000 words every single day, they don’t sit in a bathtub, pour themselves a cocktail, and wait for the muse to come calling.

They put their butt in the seat and assemble greatness.

As I’ve grown into a better writer, this process has become less and less about trying to channel inspiration and more about assembling compelling sales messages based on tested and proven formulas for persuasion.

When you get past a certain level of experience, writer’s block should become increasingly rare. And that’s because you’ve internalized the formulas and structures you need to produce a compelling sales message.

All successful email copy follows the same formula

Ready for it?

Subject line

Story/hook/lead

Transition

Call to action

This is a proven formula for persuasion when selling with email.

And when you start looking at every email in these four parts, it makes things a lot easier for you to ‘fill-in-the-blanks.’

#3 Your subject line is infinitely more important than the body

To be sure, 33% of email recipients open email based on subject line alone

Nothing happens until your email gets opened. Just like a regular advertisement — nothing happens until the headline is read. Email copy is no different.

Opens might not be the most important metric to track, but they are what starts the conversation with your prospective customers.

#4 Short subject lines usually work better

A while back, I started counting the number of words in my subject lines.

(Just call me a nerd.)

I noticed that almost every subject line clocked in at usually 10 or 11 words.

Now, this isn’t bad. But oftentimes, entire subject lines can’t be displayed on mobile unless they are 8 or fewer words.

I’ve tested this out in a number of ways and shorter subject lines usually do a bit better than longer ones.

What’s also important: the human brain processes information in chunks.

So the fewer words you use, the easier it is to process. If you can get across your idea in five words instead of twelve, people will be more receptive.

It’s hard to do this, but it’s a great skill to develop. And better word economy will not only capture interes;, it’ll help people scan through your writing faster.

Say more, with less.

#5 Curiosity is king (er, queen)

The best subject line formulas I have ever used fuse curiosity + benefit.

I use that 1–2 punch for almost every subject line I write.

It’s incredibly powerful.

And just like our tendency to stare at car accidents on the side of the road, people click far more if a headline produces curiosity. Even more so than a straight benefit or shocking subject line.

Look at all the clickbait headlines on Facebook and Buzzfeed and all the native ads you see around the internet.

Those content powerhouses work the system.

#6 Stories sell and they’re easy to write in email form

Every time I write a story in email copy, it explodes.

That’s not because I’m a good story teller. It’s because humans like reading stories.

It’s how we’ve always communicated with each other. Human nature hasn’t changed. And it never will.

Anytime you can illustrate your sales message with a story, it helps your prospects relate. And if you can get them to do that — you’re golden.

#7 The more personal your tone, the better

Write like you talk. Assuming you have some semblance of an intelligent voice, this is an effective strategy. The closer you can match your tone of voice in email copy to a one-on-one conversation, the more successful you’ll be.

It’s not always easy to do this.

Especially when you’re sitting down writing an email that’s going to go out to over 700,000 people.

But if you can channel that voice, you’ll immediately draw in more people.

#8 Your job is to get them to click

That’s it.

That’s all the email copy is supposed to do.

Manage this and you’re an email genius.

Don’t worry about making the sale in the email. Are there times when you SHOULD focus on pre-selling them inside the email? Sure enough. But only if it’s going to get more people to click through.

Just move more people through. Let your conversion piece (sales page, VSL) do the rest of the heavy lifting.

#9 Add links in email copy

I used to think that if my copy was good enough, people would read all the way through. So I got in the habit of only putting my link at the end of the email, right before the signature.

Then, I realized I had believed a fallacy.

So I started embedding links all throughout the copy.

I didn’t just plaster a “click here to blah blah blah” hyperlink.

Instead, I targeted benefit-laden phrases and hyperlinked them.

Like this: “Her only goal was to earn $2500 every month.”

Once I started doing this, click through rates went way up.

The human eye is attracted to the links in the email. So much so that sometimes they block out the other text that’s not hyperlinked.

By embedding links into my copy like this, I’m essentially making a claim that seeps into their subconscious. And if they want that specific benefit that is described in the hyperlinked text, they can’t help but click on it.

One last thing: If you enjoyed this article and found it useful, I’d appreciate if you liked and shared it. Thanks.

 

Sep 05

How to Optimize for SEO

By Sylvia LeRahl | Blog

No doubt, there are a lot of acronyms in the world of professional freelance writing services. One that you’ll certainly come across throughout your marketing efforts is SEO. This means Search Engine Optimization. And it’s a Really Big Deal.

In a nutshell, its purpose is to:

  • Communicate to the search engine your intentions so that it can recommend your website for relevant searches;
  • Create a seamless and great user experience.

That said, your links, social media advertisements and paid searches are beneficial only in the case when the content, information architecture, content management system and infrastructure of the website is of great quality. Without those things in place, all of your efforts are useless.

Let me repeat that: Without great content writing services and a solid content management system, and without appropriate infrastructure, your efforts at SEO will fail.

What Do Search Engines Look For?

When a user searches for something, the search engine does its job by referring users to websites. That is, if your writing services have done its job well. The likelihood that your website appears depends on the following components:

  • Content: blog content, page titles, headlines
  • Performance: speed and abilities of website
  • Authority: number of inbound links from authoritative sites
  • User experience: low bounce rate

What to Avoid

As people learn ways to “trick” the system, search engines also become savvier. That’s to say, what worked to boost ratings two years ago doesn’t necessarily work today. There are some old approaches that can count against you today.

  • Overuse of keywords
  • Purchased links
  • Too many ads

Multiple Channel Optimization

Along with utilizing a keyword strategy, it’s important to consider different channels to market your products or services, including:

  • Email
  • Facebook
  • Twitter
  • Linkedln
  • Radio or TV ads

These platforms will help your branding efforts and help customers use the specific phrases you are optimizing for.

Steps to Optimization

Analyze your target market

Website analysis and competitive analysis are very important. You have to see your website Meta sets, keywords, and visible text to analyze your results. You should also look at the content keywords and engine rankings of your competitior’s websites to determine an effective positioning strategy.

Keyword research

As the most popular search engine, Google is a great starting point to determine what keywords people are searching for online. Google AdWords allows you to unveil the search engine queries and the competition for each keyword. Note that it’s important to do this on a weekly basis so that you have the most current, relevant search terms.

Content optimization

All qualified marketing writing services will underscore the importance of content optimization. It is particularly crucial for landing pages and anywhere that leads to content on another page. To optimize content, you’ll need to carefully examine each of the following (which will be explained in more detail in another post):

  • Title tags
  • Meta descriptions
  • Meta keywords
  • URLs

Continuous Testing and Assessing

About the only thing consistent regarding SEO is that it changes frequently. As such, you should continuously analyze your search engine ranking and the traffic on your page. Pay attention to the content that drives traffic into your site and remove any content that doesn’t bring visitors, or merely serves as a distraction.

Optimizing a site for SEO can be a delicate balance between doing what’s relevant now and predicting what will be relevant in the future. Employing freelance copy writing services is one way to ensure that your content stays optimized for the best SEO.

Sep 05

Importance Of Cоруwriters In a Digital World

By Sylvia LeRahl | Blog

Yоu may have hеаrd thе term “соруwritеrs” аt some роint in your life, but you might nоt knоw exactly whаt it means. In thiѕ аrtiсlе, уоu will find оut exactly what copywriters do and hоw they саn bеnеfit уоur buѕinеѕѕ. Rеаd оn tо find out mоrе.

Copywriters are wоrd people. Thiѕ is diffеrеnt thаn a grарhiс dеѕigner, whеrе thеу аrе соnсеrnеd with the lауоut аnd aesthetics of an advertisement оr sales letter. Hеrе, a соруwritеr iѕ hаving a sales соnvеrѕаtiоn with оnе реrѕоn аt a time, ѕhоwing еасh рrоѕресt hоw thе рrоduсt in question will hеlр him or hеr.

Copywriters essentially write “copy,” whiсh is all of thе writing thаt hеlрѕ thаt buуеr mаkе a decision whеthеr or nоt a сеrtаin рrоduсt is for thеm. It all ѕtаrtѕ with the headlines. Evеrу timе you wаlk bу thе magazine rасk in linе at thе grосеrу store оr newsstand, уоu are experiencing thе роwеr of thе headline.

This iѕ where thе соруwriting bеginѕ. Effective copywriters must bring the rеаdеr оut of a digital marketing trаnсе and focus that person’s аttеntiоn on thе рrоduсt fоr just a ѕесоnd. Once thаt аttеntiоn iѕ fосuѕеd, the copywriting uѕеѕ оthеr tооlѕ tо рull thе rеаdеr intо thе “bоdу сору,” whiсh is thе bulk of thе ѕаlеѕ lеttеr, advertisement, or blog.

Cоntrаrу tо рорulаr belief, соруwritеrs саn’t соnvinсе a person tо buy ѕоmеthing thаt they don’t want. The ѕаlеѕ letter hаѕ tо be рut in frоnt оf a реrѕоn thаt wоuld hаvе a wаnt for thе product that is bеing ѕоld. You саn’t ѕеll tires tо a реrѕоn withоut a саr аnd уоu саn’t ѕеll аnуthing to a реrѕоn thаt has nо uѕе fоr it.

Thuѕ, you wаnt tо mаkе ѕurе that уоu hаvе аlѕо “pre-qualified” the prospect. The pre-qualification рrосеѕѕ bringѕ the rеаdеr in frоnt оf products that they hаvе ѕhоwn аn intеrеѕt in. You саn dо thiѕ through еmаil liѕtѕ, mаgаzinе ѕubѕсriрtiоnѕ tо certain tуреѕ of реорlе, even ѕресifiс саblе channels, whеrе thе liѕtеnеrѕ аrе аll mеmbеrѕ оf a сеrtаin dеmоgrарhiс.

There iѕ nо magic bullеt with copywriting, but thеre are fundamentals thаt all good соруwritеrѕ need tо knоw. Without thоѕе fundаmеntаlѕ, you саn hаvе the bеѕt рrоduсt in frоnt оf the bеѕt audience, аnd the ѕаlеѕ lеttеr соuld асtuаllу turn реорlе аwау. When you hire On the Verge Writing for your copywriting needs, you can be sure your copy recruits and retains rather than repels.

So why are copywriters so important tо grоw уоur ѕаlеѕ аnd inсоmе via digital marketing? Consider this: Perhaps even thоugh уоu offer a great рrоduсt or ѕеrviсе, реорlе dоn’t seem tо nоtiсе уоu? Or even when you hаvе traffic increasing оn уоur site, уоur ѕаlеѕ rаtе never inсrеаѕеѕ? Hаvе уоu еvеr thоught аbоut hоw thе big brаndѕ ѕuсh аѕ Adidаѕ and IBM became so popular?

That’s why On the Vеrgе Writing is here for you. If yоu dоn’t hаvе sound ѕаlеѕ сору оr a соmраnу brосhurе thаt саn mаkе potential customers notice уоu, you’ll struggle to recruit or retain customers. If yоu dоn’t have сору thаt reaches the heart оf thе readers, сарturеѕ their imаginаtiоn аnd wоrkѕ оn their рѕусhоlоgу, you’re apt to struggle. If yоu don’t hаvе сору that hеlрѕ build уоur credibility аnd рорulаrizеѕ уоur brаnd nаmе, you’re just another business lost in the shuffle. In ѕhоrt, if уоu dоn’t hаvе copy that demands a рrеѕеnсе, you’re apt to be lost. That’s why yоu need соруwriters thаt have a personality, whеthеr it iѕ in уоur company ѕlоgаn, brосhurе, wеbѕitе соntеnt or ѕаlеѕ lеttеr. Gооd соруwriting helps you in:

  • Tripling your sales – Consider if your product was sub-par. Trу сhаnging its sales copy. Yоu will bе аmаzеd to ѕее thе sudden riѕе in уоur ѕаlеѕ and inсоmе. It has hарреnеd with mу соllеаguеѕ and I am ѕurе it will hарреn with you, tоо.
  • Dоubling thе сuѕtоmеr rеtеntiоn rаtе – People ѕhоuld want tо buy frоm уоu аgаin аnd again. Yоu hаvе to build trust and rеliаbilitу in thеir еуеѕ, аnd thаt iѕ nоt аn еаѕу thing. If you only hаvе written ѕсribblе tо dо thаt, you’re likely spinning your wheels. Thеrе liеѕ thе imроrtаnсе оf gооd copywriting fоr уоur buѕinеѕѕ.
  • Singling уоur brаnd nаmе – Over time, уоu want реорlе tо remember уоur business аnd tаlk about it, right? Sо whаt dо уоu think will асhiеvе that рurроѕе? If you ѕаid copywriting, I аm рrоud of уоu. Gооd copywriting fоr уоur wеbѕitе and business wоrkѕ wonders in thiѕ саѕе. Juѕt look at thе big соmраniеѕ and you will knоw.

Thе аdvаntаgеѕ оf good соруwriting fоr уоur business аrе mаnу. And аѕ thеу say, actions ѕреаk lоudеr than words. Rеѕultѕ matter. Contact On the Verge Writing today to see how I can make a huge impact on your bottom line.

 

Sep 05

Freelance Writer or Writing Mill?

By Sylvia LeRahl | Blog

Your company’s success depends on several different factors: convenience, relevance, and price point among them. While these components should not be ignored, they overlook what may be the single-most important factor, however. Content. What you say to your customers or clients is of utmost importance when it comes to conversions. In other words, having the right content writer is imperative.

Words and images are the way to address your audience, the way to let them know about your services or products, and the way to keep them entertained and educated at the same time. This is a job for a professional content writer, someone who has experience with creative writing and can make your business more attractive. But how should you choose the best content writer for your business?

Prestigious Large Company or Individual Content Writer?

Many businesses choose large writing mills that they have heard of before or that offer smaller price points for each service. Instead of hiring a content writer, this may seem like the best solution. However, large firms must complete large quantities of work within small time periods. This leads to duplicated content and templates that will be applied to your site, as well as others.

Large firms can afford to be creative — but only with the right content writer — since they must perform on a larger scale. Therefore, they have created useful methods and techniques to use repeatedly, key phrases, elegant terms, and words that will appease customers in the short-term. Unfortunately, this makes for a cookie-cutter approach that leaves clients frustrated when they see the similarities between their content and that of other clients.

Alternately, a small boutique writing firm, such as On the Verge Writing, that has fewer freelance writers, can provide customized service unique to your needs. You’ll receive unique content written specifically in your preferred style. Being able to communicate with one experienced content writer will enable you to share your thoughts and ideas directly with the writer who will be working with you.

Smaller workloads lead to more careful writing, with no repetition or previously used techniques. Select an experienced and successful writer that will be there along the way.

On the Verge Writing has the same dreams and goals as you and will be right by your side for every project no matter how large or small. If you don’t like something, or you need an improvement, your freelance writer will be there to support your requests for revisions. Contact On the Verge Writing today to find out how to make your content turn to conversions.

Sep 05

Going Viral

By Sylvia LeRahl | Blog

Every day, thousands of blogs, articles, and videos are uploaded to the Internet, ready for consumption by the masses. Most of these languish into oblivion. Yet some go viral. Their popularity surpasses expectations as the article becomes shared on Facebook, tweeted on Twitter, and emailed across the globe. These are the stories that remain in the public consciousness. For anyone who wants to reach a large audience, whether it be for fame, fortune or the future, it’s important to learn the secrets to crafting content that goes viral.

Naturally, the number one secret to Internet fame is to create compelling content. Once a polished, intriguing article is on hand, there are countless ways to increase its reach.

The two things you MUST do in order to increase the shareability of content on the web:

Evoke highly emotional responses

Articles that receive the largest number of hits are those that generate an emotional response from readers. The emotions can be positive or negative and can trigger a wide range of responses. That said, positive articles tend to get the highest ratings. There are a lot of unhappy people in the world. Crafting content that is inspiring and uplifting has the potential to lift people up out of the gloom, thereby increasing the likelihood of shares.

The three most popular emotions that viral articles evoke are awe, amusement and anger. The least share-inducing emotions are anger and sadness. Other emotions that trigger a strong response include surprise, joy, amusement, lust, and anxiety. The power of surprise cannot be overstated. If people are genuinely shocked by what is written, research shows that they are far more likely to share the information.

Craft content that is useful and practical

Once an article is through the editing process and ready for publication, take a careful look at it to determine whether it asks readers to do something and compels them to do that something. In other words, give readers a very specific action to take after reading the information.

People aren’t very skilled at applying broad concepts to their own lives. They can read an article and gloss over any notion of doing something with the information gleaned. However, if a writer can make readers do something, and that something is beneficial, the writer is remembered for it.

Asking someone to take action can involve nearly anything from researching information and making a purchase to signing a petition or donating money.

Emotions that make content become contagious

Awe

Albert Einstein once summed up the sensation of awe perfectly. “The most beautiful thing we can experience is the mysterious. It is the source of all true art and science.”

Evoking awe in a person involves showing them something remarkably beautiful or mysterious. It’s the emotion people feel when they observe the vastness of the Grand Canyon, the harmony of an orchestra, or the agility and acrobatics in Cirque du Soleil.

Fear

Fear triggers the reptilian part of a person’s brain and makes them take action. It’s a primal response that also serves as a fantastic motivator. Writers can generate this sense of fear by making readers think they are going to lose something important, or make them worry that unknowing mistakes are being made without certain information.

Pleasure

There are a lot of things that make people experience pleasure. An article that is funny, inspiring, or happy creates this feeling. An easy way to evoke pleasure is to tell a personal anecdote that readers connect with.

Anger

Question or challenge someone’s beliefs and you’re apt to create anger. When people are mad, they strive to attain justice. They write articles of their own, post on Facebook, and talk about it at the gym.

Lust

While sex is the most common thing people associate with lust, there are a variety of things humans lust over. Power, fame, money, and results are some examples. Tempt readers with results. Suggest that by doing the actions you recommend, they’ll gain something they lust after.

Surprise

Show people something unexpected. Prove how expectations are wrong or how there’s a better way of doing something they’ve done for years. Use research to elicit surprise.

Although there are many other strategies available to increase shares for an article, these two are the most significant. They guarantee readers and memorability. Help readers feel h3 emotions and encourage them to take action. Oh, and naturally, share this article.