All Posts by Sylvia LeRahl


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online writing
Nov 06

5 Copywriting Techniques Your Blog Needs Today

By Sylvia LeRahl | Blog

Creating a blog is one of the best ways to project your voice while appealing to readers around the world. Before you begin sharing content, it’s essential to understand the differences between print writing and online writing. Only then can you truly succeed at launching a blog and generating content for your intended audience.

Online Writing vs. Print Media

online writing

Online writing is vastly different from print media. Both mediums have their advantages, as explained by Newstyle Media: “Digital is the latest way to reach new and existing customers, and print ads in magazines are still a viable option.”

Print media is often highly journalistic and requires in-depth reporting and fact-checking for each published piece. It comes out on a regular schedule, has limited readership, and tends to be read all the way through.

Online writing, on the other hand, provides more freedom and flexibility. It allows you to share personal opinions and thoughts with each new piece of content you post, and it tends to be designed for faster reading. This is especially true if you’re in a high-value market, such as a membership site business.

Whether you prefer writing articles on the latest news stories or you want to share original stories with your fans, the sky’s the limit when launching a blog.

Get to Know Your Audience

online writing

Getting to know your audience is essential when you begin a blog. Consider the type of people you want to reach, as well as their age, interests, and even their location. Maryville University teaches that “the key is to know your audience and its likes, and to tailor your writing style to your audience… The expectations of an online reader are far different from those of someone accustomed to reading print publications.”

The more familiar you become with your target audience, the easier it is to generate relevant content that truly resonates with them, keeping them coming back for more.

Use Your Own, Unique Voice

online writing

Choose a voice for your blog that is uniquely your own. Steer clear of copying the format and wording of other blogs. Users are likely to find such copying less authentic. When you keep your thoughts and voice consistent, you’ll create a following that’s sincere. It’ll want to see you continue to succeed with your blogging venture.

Set Goals for Your Content

online writing

Set goals for each piece of content you create. Create outlines and consider the emotions you want each article to evoke. Spend time brainstorming each blog entry you plan to make sure it fits with your real thoughts and opinions on the subject matter.

SEO Matters

Keep SEO in mind when launching a blog or official website of your own. Learn the basics of SEO (search engine optimization). That includes implementing proper subject lines, headers, and keywords to outperform your competition in top search engine results.

You would be surprised by just how critical proper SEO writing techniques can be when putting out online content. If it’s not optimized, it might never be seen by your target audience. Fortunately, our team at On the Verge Writing offers SEO writing services. Consider them when crafting your dream blog. We’ll make sure you get noticed.

When you understand the differences between print and online media, you can start a blog that’s easy to read and well-liked by your followers. The more time you spend on crafting a unique voice and viewpoint, the easier it is to appeal to your target audience while maximizing your reach online.

Oct 31

The Keys to Writing Professional Blog Content for Your Business

By Sylvia LeRahl | Blog

blog post

As more companies take their business online, many are starting to publish blogs on their website. The online blog post replaces former print newsletters and marketing fliers full of information.

Now, however, millions of blog posts are published by individuals and organizations around the world. That said, we all know that not everyone is a good writer.

Fortunately, there are several basic types of styles to utilize to improve your writing.

An article can be expository or narrative, persuasive or analytical, or even a hybrid of all. Companies who want to promote their business in this way should designate qualified writers to develop blog post content. Content then shares relevant information in an accessible manner. Of many writing styles, the following are especially common and effective to create conversions.

Try Out Expository Content

The root word of this writing approach is “expos-,” meaning to reveal or illuminate a particular concept. An organization might use this style of blog post to expound hypothetically about a what-if situation within the industry. Similar to an essay, which means to “try out” an idea, an expository approach examines a trend, a crisis, an event, or some other phenomenon to share the company’s perspective on relevant business issues pertaining primarily to the economy or company dealings.

Utilize the Narrative Style

blog post

A narrative blogging style uses a first-person perspective or experience. A business writer could discuss a recent company transaction or a personal experience that helps to explain a current situation. The narrative mode follows a chronological or sequential order and makes a valid point by the end.

Write Persuasively  

One of the most commonly-used communication styles in the professional realm is the art of persuasion. Popular in advertising and marketing materials, the persuasive writing strategy seeks to inform and influence readers about a topic, person, product, or event. According to eCommerce CEO, 95% of our purchase decision occurs in the subconscious mind, which means persuasive copy is going to be essential to describe a product or service during a blog. Which means this is probably the most important writing style to utilize for your business.

Add a Few Analytical Posts Here and There  

blog post

Some writers use an analytical approach for their business blog posts. Someone who is an expert in areas like manufacturing, finances, or management often has plenty of topics to write about, including those that will interest the public. The average shopper does not understand much about current business trends, financial forecasting, consumer interests, and concerns, and other topics, so the writer enlightens them.

Business blogs help to promote companies. Find your inner persuader by contacting On the Verge Writing today.

blog content writing
Aug 25

How Do I Make Sure I Have Regular Content for My Blog?

By Sylvia LeRahl | Uncategorized

Blog content writing is an excellent way to share fresh, new content with an audience. It’s also a great way to connect with new followers. Many companies are realizing the value of blogs and are including a blog content writing section on their corporate websites. It’s also helpful for search engine optimization strategies. However, it’s important to make sure that you provide content on a consistent basis. If you skip this step, it’ll be easy to lose engagement. Consistency is one of the main components that serves as a pitfall for many content creators. To avoid falling off the wagon, consider these four tips to help you regularly produce.

Make a Long List of Potential Topics.

Sit down and make a list of topics you would like to cover on the blog. Take time to brainstorm and get creative with your ideas. You can consider creating a diagram to help you flush out ideas. Once you create the list, go back and break down each topic into subtopics. You’d be surprised by how many ideas you can come up with.

Decide How Often You’d Like to Post Content

When you’re creating content, you must consider the consistency. If you know that you won’t be able to produce content on a daily basis, do not present your blog as a daily read. Try not to post less than once a week. Understand that it’s perfectly fine to produce once or twice a week and still gain traction.

Craft a Blog Content Writing Calendar

One of the best ways to express your consistency is by sharing your content at a particular time. If you are committed to producing blog content writing once or twice a week, publicize the day and time that you will do that. If readers know to expect your content on Tuesday mornings at 11 a.m., then place that date on your blog content writing calendar. Creating a content calendar that is realistic with your schedule is essential for you. If you choose to do Monday, Wednesday, and Friday at 5 pm, put that on your schedule and stick to it.

Create a Production Schedule

While you can set the dates and put them in your calendar, you need to make sure that you set aside time to produce the content. A great way to tackle this project involves setting aside one day for production. Create content in batches. When you do it in advance, you don’t have to worry about falling behind with your content.

As you become consistent with the process, you’ll find that things will get easier over time. Before you know it, you’ll be a content-creating machine. You’ll also be able to develop a following of people who appreciate the content and engage with your company.

influencer marketing
Aug 24

A Step By Step Guide To Influencer Marketing

By Sylvia LeRahl | Uncategorized

With the creation of social media platforms such as YouTube, Instagram, and Facebook, people have turned away from traditional sources of influence and information. The masses turn to people who have been dubbed as “influencers.” An influencer is someone who has the ability to sway the purchasing decisions of a large group of people because of their perceived authority in some area. Here is a step by step guide to influencer marketing.

Find a Target Audience

The whole merit behind influencer marketing is predicated on the concept of a targeted audience. Before marketing to this selected group of people, companies must conduct market research to determine their ideal avatar. Target audiences should normally be comprised of a company’s ideal customer. ‘Ideal’ customer simply refers to a customer from the main target demographic for which a company serves or produces products for. Market research must then be conducted to find a larger group of ideal customers to be targeted.

Finding an Influencer

Once a target audience has been identified, efforts should turn to finding a pertinent influencer. While there are several people with influence, it is critical to find one that is relevant to the company’s particular niche. For example, Tiger Woods would be a poor influencer for Louisville Slugger, a well-known provider of baseball bats. Although Woods is an influencer, he is only relevant in the golf world. Companies should begin researching what influencers are relevant among their target audience. Who does this group of people listen to and take advice from? These are the kinds of questions to ask when searching for a relevant influencer.

Developing a Strategy for Influencer Marketing

After determining a target audience and a suitable influencer, its time to develop a strategy. Putting a relevant service or product in front of a targeted audience isn’t enough to make a conversion. As with all forms of advertising and marketing, there needs to be a relevant strategy. Influencers are there to help bridge the gap between a company and their target audience. They can’t make the sale for the company. That job still remains with the business.

Once You Have An Influencer…

After a business has chosen an influencer, there are a few things that must be done in order to keep the relationship with the influencer and the promotion of the products legal. The Federal Trade Commission has specific rules for companies working with influencers, and most of them relate to making sure that all paid endorsements are made clear and conspicuous. Help your influencers meet FTC compliance by making sure that all hashtags, disclosures, and other promotional content are done the right way.

Influencer marketing is becoming one of the most popular tools that businesses can use to effectively connect with a large audience of people. This marketing change is due in part to the different methods of entertainment that have developed with recent technological changes. With the power of influencer marketing, your business can reach members of its target audience that might have otherwise remained out of reach.

Jul 19

Must-Have Content Pieces for a High-Traffic Blog

By Sylvia LeRahl | Blog

In order to build a successful blog, it’s essential that you continuously publish great content. But it’s also important that you publish different types of content to keep your audience engaged. If you just post the same kind of content over and over, your readers will start to predict what you’ll post and may lose interest. Publishing a variety of content appeals to different types of people, as some may prefer visually-oriented content over text-based content.

Here are some of the must-have content pieces you need for a high traffic blog:

How-to Guides and Tutorials

This is the most basic kind of content but also the most proven. Most people naturally go online to look for how to information. That’s why providing your readers with how to content about your topic is a great way to keep them engaged and attract new visitors to your blog.

The key to making great how-to guides is to start by figuring out what kind of information your audience often searches for. But don’t limit yourself to these topics. Come up with how to information that’s related to what your readers are interested in but may not necessarily be on the top of their heads. Need examples? Look no further:


The listicle is another type of popular content that people can’t get enough of. The reason why content based on a “top list of x” appeals to readers and attracts visitors is that it gets to the point. It offers value, presents it in an orderly fashion, and is concise.

You can see many examples of top lists done by businesses and prominent publications:


People are always looking for a trusted authority or expert to help guide their purchase decisions. That’s why reviews are still one of the most popular forms of content you can publish on your blog. To make reviews work, you have to make sure that it is unbiased analysis or it will look like a blatant attempt to make a quick buck off your recommendations.

There are different types of reviews you can do as well. You can simply create an in-depth review of one product or do a compare and comparison review for similar products. If you want to take it further, you can do case studies on various products or services to provide closer details into whatever you are reviewing. Instructions on that can be found here:


One of the most engaging types of content you can create is infographics. An infographic is a visual-based content that presents text content with visual cues, helpful graphics, and enhanced typography. This makes this types of content easy to follow, consume, and understand. It also appeals to the instant gratification part of people’s brains because they can extra value out of it very quickly.

Because infographics are visually attractive, they tend to get passed around a lot. So if you put in the time to create an infographic that’s relevant, interesting and valuable to readers, you’ll tend to receive a lot of traffic from your efforts. Of course, you can always curate infographics from other content creators if you don’t have the time create your own. Here is a sampling of infographics to inspire you:


According to Hubspot, more social media users are starting to prefer video content over traditional content. Videos are valuable to many people that prefer watching and listening to content over reading it. It’s also a form of content that can be easily distributed to popular videos sites.

Another great thing about video content is that videos tend to rank well in the search engines. If you put in the effort of optimizing your videos (providing captioning, creating a great title, writing great descriptions, including relevant keywords, etc.), you’ll start to bring in traffic from Google as well as video sites like YouTube and Vimeo.

Podcast Blog

While creating a podcast may not be appropriate for every blogger, it can be a great way to keep your audience engaged and help others discover your blog. Many bloggers aren’t aware of why podcasts can really help promote their blog. They think that it’s simply content in an audio format.

In reality, this type of content works because new podcasts are updated instantly to subscribers. Many of the subscribers are also listening to your content while they’re driving or engaged in some other activity. As a result, you get the undivided attention of the listeners. There’s no radio commercials, competing videos, or sites that are a click away.

Resource Guides

People are always looking for helpful resource guides that get to the point. For example, a quick checklist of the things you need before going to the airport may help many first time travelers. It is especially helpful if these resource guides can be downloaded on to their computer via a PDF file.

Think about what your audience may want a resource guide for. It may be a list of camping gear they’ll need for their next outing, or a cheat sheet that helps them save time or money pertaining to their upcoming plans. These types of content always tend to attract traffic because people always refer others to them.

Google My Business

Although articles posted to Google My Business don’t go on your blog, these are essential posts for making sure your business blog gets the traffic you’re looking for, and if you’re not using it, you’re missing out. Google My Business posts are the most efficient way to tell your target audience about new locations, special promotions, new products, etc. GMB posts can include photos, videos, links, and up to 300 words of text, so make it compelling. That way when your business comes up in any of Google’s apps, people can see your posts and click right to your site.

This list is just a snippet of the content you can create to build and maintain a high traffic blog. Of course, this is far from the different types of content you can publish. The idea here is to keep your audience engaged by publishing different types of content. Don’t be afraid to experiment either. You’ll be surprised at how much better certain types of content perform over traditional content. If you have any more questions about creating content for your business, feel free to contact On The Verge Writing.