4 Things You Have to Know Before You Start a Business Blog

By Sylvia LeRahl | Blog

Mar 01

Blogging has become more competitive than ever, especially when blogging about business. This means that you’ll need to ensure that your blog is set up for success. Knowing your audience, the best keywords, the best topics to write about, and some basic code to bring it all together can be a great formula for success. Keep reading to find out more.

Your Audience

It is important to know who you are talking to. Are you talking to men or women? The elderly or teenagers? In the case of business, you’re probably talking to young adults and older adults who are from a variety of races, backgrounds, genders, and religions.

This is an extremely wide spectrum of people so you can find ways to narrow down your audience. Mary Pomerantz explains, “figure out who your target demographic is by talking to them! Experiment with different styles of posts, and find what works best for you. Make sure you are talking with your customers and not just talking at them. If you are worried about starting like that, look at other successful brands in your desired quadrant, or other areas, and see what works for them.”


Keywords are extremely important when you are creating an SEO blog. Many people think that stuffing keywords into their writing over and over again is the best way to do this. In fact, they may stuff keywords so much that sentences just don’t make sense and it just looks ugly. This is not the right way to do this.

Keywords should appear in a blog as naturally as possible. It should appear in the beginning and only a few times in the middle. It could also appear in a heading. You also want to make sure you are using the right keywords. This can be the difference between your blog getting no traffic and your blog becoming extremely popular.

Podium cautions, “shouldn’t use blog posts to just cram a bunch of keywords you want to rank on. People come to blogs looking for answers or advice, and if your business blog doesn’t provide those, then you’re doing a disservice to both your business, and your clients.”


Knowing the most current trends in business can help you write content that people want to read about. This ensures that your blog is meeting your readers’ needs. If your readers are happy, you’ll likely get repeat visitors.

Snap Agency recommends, “staying on trend can also lend a hand to your credibility. Listening to podcasts, keeping up with the news, reading books, going to networking and marketing events, surrounding yourself with interesting people and things, and always be searching for more information can keep you up to date, and able to give a topical opinion on things.” Readers want to be able to trust you and it’s hard to do that if you’re blogging about some twenty-year-old topic that isn’t relevant anymore (unless you happen to have a history blog). Blogging about old, irrelevant topics can also make you seem even more uninformed than the reader.

Basic Coding

Hello You Designs encourages, “you don’t need to know how to build a blogging site from scratch–they have plenty of free or inexpensive blogging platforms for that–but knowing some basic HTML or CSS can help you to make your blog look good.” Looks and layout of your blog is important because it makes it easy for your readers to navigate your blog.

These four tips can set your blog apart from competitors and help keep visitors flowing to your blog. They will help you organize your most relevant information in an attractive way to readers. Before you know it, you could have one of the most successful blogs on the internet.

For reliable, consistent blog content, let On the Verge Writing help! We can help with blog writing, SEO content, technical writing, promotional writing, and more!


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