Monthly Archives: May 2019

May 20

Emails Need Great Copy, Too

By Sylvia LeRahl | Blog

There’s a difference between writing a quick email to a friend verifying what time you’ll be able to meet them for lunch and one that can determine how well your business is perceived. Email is one of the primary means of communication between a business and its customers, and you need to consider how yours are coming across. These tips will help you be much better at using emails with your business.

Do You Have a Mailing List Yet?

A mailing list is one of the most efficient means of mass communication. You can add multiple people to a mailing list and send out missives that would be relevant to more than a select few. You want to format these notifications so that the essence can be gathered through skimming. They should also have graphics and strong headers so that attention is grabbed quickly. Keep your subscribers updated regularly without bombarding them with constant posts that can start to grate. It should also be easy for people to unsubscribe from your mailing list if they wish to no longer receive updates.

Good Email Copy Can Increase Sales

You might think that email as a medium is inherently impersonal, so there’s no justification for being anything but robotic. However, you can convey warmth through email and become more appealing to your customers in the process. The best way to do this is through personalized emails. Personalized emails guarantee that customers will only see materials that relate to them, which in turn helps you target their specific interests, resulting in a higher conversion rate.

You Can Further Your Credibility

Your customers will have their doubts about how professional your business is if you’re sending out emails riddled with spelling and grammar errors. It doesn’t take much time at all to run a quality check, and it can do wonders for your credibility. Have a spelling and grammar checker running while you’re composing emails. Then, do your own inspection to catch errors that might have eluded the checker, such as issues with phrasing. It can help to read your email out loud to catch these instances. While emails alone won’t prove your credibility, they can definitely help to make your clients feel much better about choosing to do business with you.

You have a lot of emails to send, but your customers and clients have a lot to receive. You absolutely don’t want to let your emails come across as indifferent or unprofessional. Craft them with care and appreciation, and your customers will hopefully show the same consideration to you.

Make your life easier with On The Verge Writing! Send us an email or give us a call to find out how we can work our magic for you.

May 16

The Key to a Successful Blog is Continuous Improvement

By Sylvia LeRahl | Blog

Blogging presents a great way to engage your literary muse. As the writer of a blog, you can cover many topics and reach large audiences with your opinions. Stagnant blogs, however, won’t amass a significant readership. Don’t start coasting with your blog. Make a sincere commitment to continuous improvement. In this way, the blog keeps delivering value to the readers and receiving positive attention. Here are some points to think about if you want to improve your blog.

Stop Making Excuses

“I’m too busy to switch things up.” “Everything I did in the past worked, so why change it?” “I have my own way of doing things.”

Excuses like these won’t lead to any improvements. Instead, you’ll convince yourself to stay in the same rut, on a path that now trends downward. Rather than make excuses, look closely at your blog and think about the areas in which it could improve. Justifications such as these divert you from doing the right thing. Break out of this habit right away.

If you find yourself making excuses, you probably know deep inside that something is wrong. These signs should prompt you toward making necessary changes.

Let Your Creativity Guide You

Bloggers generally benefit from reading advice on how to improve their writing. Successful formulas do exist. However, when you become too reliant on generic methods, they become drawbacks. You may find yourself following a “how to” map that stifles your own creativity. Formula-driven blogs aren’t always interesting to read.

Try to experiment a little with your writing. Think about ways to set your blog apart from others. Ask more experienced bloggers for advice. This might extend to the layout and design. Allow your creativity to guide decisions into new paths — maybe this means hiring some external writing help. Whatever it takes, your blog has the potential to become something exceptional.

Remember: Continuous Improvement Means That You Are Never “Done”

No endpoint exists when your goal is continuous improvement. Once you believe you don’t need to do anything new or you feel further progress isn’t necessary, the blog might start slipping back down the path to stagnation. If you feel you’ve reached an endpoint in your journey, then it’s time to rethink your path. Something isn’t right, and it could get worse.

Sometimes, people feel “done” because they can’t see anything from a different angle. Ask other people for their opinions on your blog. Their insights could help send you in a completely new direction.

You wish to produce something of value with your blog, and you want to receive positive reactions from your readers. Continually improving your technique and material is the key to both these goals.