Monthly Archives: August 2018

blog content writing
Aug 25

How Do I Make Sure I Have Regular Content for My Blog?

By Sylvia LeRahl | Uncategorized

Blog content writing is an excellent way to share fresh, new content with an audience. It’s also a great way to connect with new followers. Many companies are realizing the value of blogs and are including a blog content writing section on their corporate websites. It’s also helpful for search engine optimization strategies. However, it’s important to make sure that you provide content on a consistent basis. If you skip this step, it’ll be easy to lose engagement. Consistency is one of the main components that serves as a pitfall for many content creators. To avoid falling off the wagon, consider these four tips to help you regularly produce.

Make a Long List of Potential Topics.

Sit down and make a list of topics you would like to cover on the blog. Take time to brainstorm and get creative with your ideas. You can consider creating a diagram to help you flush out ideas. Once you create the list, go back and break down each topic into subtopics. You’d be surprised by how many ideas you can come up with.

Decide How Often You’d Like to Post Content

When you’re creating content, you must consider the consistency. If you know that you won’t be able to produce content on a daily basis, do not present your blog as a daily read. Try not to post less than once a week. Understand that it’s perfectly fine to produce once or twice a week and still gain traction.

Craft a Blog Content Writing Calendar

One of the best ways to express your consistency is by sharing your content at a particular time. If you are committed to producing blog content writing once or twice a week, publicize the day and time that you will do that. If readers know to expect your content on Tuesday mornings at 11 a.m., then place that date on your blog content writing calendar. Creating a content calendar that is realistic with your schedule is essential for you. If you choose to do Monday, Wednesday, and Friday at 5 pm, put that on your schedule and stick to it.

Create a Production Schedule

While you can set the dates and put them in your calendar, you need to make sure that you set aside time to produce the content. A great way to tackle this project involves setting aside one day for production. Create content in batches. When you do it in advance, you don’t have to worry about falling behind with your content.

As you become consistent with the process, you’ll find that things will get easier over time. Before you know it, you’ll be a content-creating machine. You’ll also be able to develop a following of people who appreciate the content and engage with your company.

influencer marketing
Aug 24

A Step By Step Guide To Influencer Marketing

By Sylvia LeRahl | Uncategorized

With the creation of social media platforms such as YouTube, Instagram, and Facebook, people have turned away from traditional sources of influence and information. The masses turn to people who have been dubbed as “influencers.” An influencer is someone who has the ability to sway the purchasing decisions of a large group of people because of their perceived authority in some area. Here is a step by step guide to influencer marketing.

Find a Target Audience

The whole merit behind influencer marketing is predicated on the concept of a targeted audience. Before marketing to this selected group of people, companies must conduct market research to determine their ideal avatar. Target audiences should normally be comprised of a company’s ideal customer. ‘Ideal’ customer simply refers to a customer from the main target demographic for which a company serves or produces products for. Market research must then be conducted to find a larger group of ideal customers to be targeted.

Finding an Influencer

Once a target audience has been identified, efforts should turn to finding a pertinent influencer. While there are several people with influence, it is critical to find one that is relevant to the company’s particular niche. For example, Tiger Woods would be a poor influencer for Louisville Slugger, a well-known provider of baseball bats. Although Woods is an influencer, he is only relevant in the golf world. Companies should begin researching what influencers are relevant among their target audience. Who does this group of people listen to and take advice from? These are the kinds of questions to ask when searching for a relevant influencer.

Developing a Strategy for Influencer Marketing

After determining a target audience and a suitable influencer, its time to develop a strategy. Putting a relevant service or product in front of a targeted audience isn’t enough to make a conversion. As with all forms of advertising and marketing, there needs to be a relevant strategy. Influencers are there to help bridge the gap between a company and their target audience. They can’t make the sale for the company. That job still remains with the business.

Once You Have An Influencer…

After a business has chosen an influencer, there are a few things that must be done in order to keep the relationship with the influencer and the promotion of the products legal. The Federal Trade Commission has specific rules for companies working with influencers, and most of them relate to making sure that all paid endorsements are made clear and conspicuous. Help your influencers meet FTC compliance by making sure that all hashtags, disclosures, and other promotional content are done the right way.

Influencer marketing is becoming one of the most popular tools that businesses can use to effectively connect with a large audience of people. This marketing change is due in part to the different methods of entertainment that have developed with recent technological changes. With the power of influencer marketing, your business can reach members of its target audience that might have otherwise remained out of reach.